loss leader

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Shopping	The largest selection of LOSS LEADER products: USA, UK, Canada, Deutschland, France.
TV Shop	As seen on TV: Diets and Weight Loss, beauty, diets, exercise, household, kitchen, personal, vitamins, and other popular TV-products.

loss leader > noun, artifact
Meaning	A featured article of merchandise sold at a loss in order to draw customers.
Synonyms	drawing card, leader
Broader	feature