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1. 
Market Segmentation: How to do it, how to profit from it
Market Segmentation: How to do it, how to profit from it by Malcolm McDonald and Ian Dunbar (Paperback - Oct 15, 2004)
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Excerpt - page 3: "... it is the failure to get to grips with market segmentation that lies at the heart of much of this failure. ..."
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2. 
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) by Michel Wedel and Wagner A. Kamakura (Hardcover - Dec 31, 2000)
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3. 
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market)
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market) (Haworth ... Segmented, Targeted, and Customized Market) by Art Weinstein (Hardcover - April 30, 2004)
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4. 
Market Customization: Market Segmentation, Targeting, and Positioning
Market Customization: Market Segmentation, Targeting, and Positioning (Digital - Oct 25, 2008) - Download: PDF
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